Polarama, the first independent store of its kind in Paarl was established in 1991. The Gaffoor brothers with their father, Mahmood Gaffoor, identified the need for a grocery wholesaler.

The name Polarama derived from the brand Polar Ice Cream of which Polarama is the sole distributor in the Boland region. From ice cream distributor to cigarette and tobacco distributor the business grew into a fully-fledged hybrid store specialising in household merchandise.

Our ethos is to serve our clients with a niche shopping experience, bringing household merchandise to your door at affordable prices. We cater for a customer base ranging from bona fide traders, spaza shops and the general public. We render a delivery service seven days a week within a radius of 100km.

The company is proudly a level 2 B-BBEE contributor and prides itself on being competitive. 

Polarama a household name continuously strives towards service excellence and is …


“The Store Where You Profit More”.